The Rise of Micro-Influencers: Why Small Audiences Are More Engaging
Introduction Over the years, Influencer marketing has evolved significantly. There’s a growing trend towards partnering with micro-influencers while mega-influencers with millions of followers were once the go-to for brands. Micro-influencers have smaller but highly engaged audiences. This blog explores why micro-influencers have a big impact on influencer marketing. Understanding Micro-Influencers There are typically 1,000 to […]